Explore My Services
I obsess over the poetry and plumbing of marketing challenges
All services can be tailored to your needs
Messaging & Positioning Sprint
Who is this for?
Teams who need clarity, quickly →
It takes more than ten seconds to explain your offering
You need to enter a new market or segment
Your competitor’s website copy looks like yours
How can we solve this?
Target Audience
Definition of who you are selling to — and who you are not — based on customer insights
Messaging & Positioning Framework
Strategic foundation for consistent messaging across channels and sales conversations. Include value prop, messaging pillars and proof points
Updated Web Copy
Copy reflecting new messaging with hero, sections, social proof, and FAQ ready for design to implement
How quickly?
As soon as ten days
Product Launch Playbook
Who is this for?
Teams learning to launch products for the first time or at scale →
You focus on functionality not how you can help customers
There’s no end-to-end launch plan tracking who delivers what when
Sellers lack the tools to make them feel confident
How can we solve this?
Messaging and Positioning Sprint +
Engagement typically starts with Messaging and Positioning and can add any of the following
Strategic Launch Plan
Detailed playbook from strategy to execution including timeline for what is delivered when organization-wide to ensure launches land
Messaging and Copy
Translate messaging into copy across multiple channels that cut through the noise
Sales Collateral
Customer facing slides with talk tracks, one-pager, and FAQ to create confident sellers
Customer stories
Case studies to amplify across channels to show and not just tell that your product work
How quickly we do this?
This typically takes 3-8 weeks
Go-To-Market Accelerator
Who is this for?
Series A or B companies especially in B2B SaaS →
Launches and messaging miss the mark, and everyone feels it
Your team doesn’t have battlecard or sales play
You know what will get you to next level isn’t what got you here
How can we solve this?
Messaging and Positioning Sprint
Engagement often starts with Messaging and Positioning and can add any of the following
GTM Playbook
Source of truth for strategy to cross-functional execution across each stage of the marketing funnel
Compete Battlecards
3 internal assets designed to help your sellers differentiate and handle objections
Sales Plays
3 internal assets designed as a repeatable motion with messages tailored to key pain points or strategic initiatives
How quickly can we do this?
This typically takes 4-8 weeks
Marketing Foundations
Who is this for?
Fast growing companies and passionate founders →
You have a list of initiatives — you need a strategy
There’s not enough hours in the day to learn what you don’t know
You need best practices with proven frameworks you can measure
How can we solve this?
Marketing Strategy Playbook
Source of truth defining your marketing strategy including frameworks you need to build your marketing machinery and the big bets
Channel & Content Audit
Understand what works well, what your competitors do, and what to prioritize across the marketing funnel
Business Review Template
Tailored slides that can be used for Monthly or Quarterly Business Reviews so you can measure success and iterate based on learnings
Next Steps
Learn what you don’t know about industry best practices so you can plan for next-level growth
How Quickly Can We Do This?
As soon as ten days
Retainer
I am currently at capacity but will be available to support your team on a part-time basis in the future.
As a former people manager, I can take ownership of a discrete project or support full-stack product marketing so you can focus on other priorities.
Past projects include leading launch plans, messaging and positioning, naming, pricing, competitive battlecards, pilots and collateral development.
“"Tactics without strategy is the noise before defeat".
– Sun Tzu, The Art of War
Get In Touch
If you're interested in working with me, complete the form with a few details about your project. I’ll review your message and get back to you as soon as possible.